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    How to save your paid url inclusion expense with higradeworld.
    Author: Gagan kainth
    Website: http://www.jobslover.com
    Added: Thu, 16 Aug 2007 23:37:42 -0500
    Category: Home Business
    Printable version | Email | Bookmark


    Paid URL Inclusion vs free seo techniques

    There are many ways to promote your website and one of the
    most efficient ways is to use search engines. Search
    engines are the first stop for most people trying to find
    information, services, and products online. Because of
    this, it is essential that your website appears quickly in
    search results.

    The Internet contains numerous search engines, some of
    which offer what is known as "paid inclusion." This means
    that you pay the specific search engine an annual fee for
    your web page to be included in their index.

    Of course, every search engine already has an automated
    program commonly called a "spider" that indexes all the web
    pages it locates online, and it does this for free. So
    whether you pay or not, your web page will eventually be
    indexed by all Internet search engines, as long as the
    spider can follow a link to your page. The major issue is,
    then, how quickly your page is indexed.

    A search engine that offers a paid URL inclusion uses an
    extra spider that is programmed to index the particular
    pages that have been paid for. The difference between the
    spider that indexes pages for free and the spider that
    indexes only pages for a fee is speed. If you have paid for
    inclusion, the additional search engine spider will index
    your page immediately.

    The debate over paid URL inclusion centers around the
    annual fee. Since the regular spider of these search
    engines would eventually get around to indexing your web
    page anyway, why is a renewal fee necessary? The fee is
    necessary to keep your pages in the search engine's index.
    If you go the route of paid inclusion, you should be aware
    that at the end of the pay period, on some search engines,
    your page will be removed from their index for a certain
    amount of time.

    It's easy to get confused about whether you would benefit
    from paid inclusion since the spider of any search engine
    will eventually index your page without the additional
    cost. There are both advantages and disadvantages to paid
    URL inclusion, and it is only by weighing your pros and
    cons that you will be able to decide whether to spring for
    the extra cash or not.

    The advantages are obvious: rapid inclusion and rapid
    re-indexing. Paid inclusion means that your pages will be
    indexed quickly and added to search results in a very short
    time after you have paid the fee. The time difference
    between when the regular spider will index your pages and
    when the paid spider will is a matter of months. The spider
    for paid inclusion usually indexes your pages in a day or
    two. Be aware that if you have no incoming links to your
    pages, the regular spider will never locate them at all.

    Additionally, paid inclusion spiders will go back to your
    pages often, sometimes even daily. The advantage of this is
    that you can update your pages constantly to improve the
    ranking in which they appear in search engines, and the
    paid URL inclusion spider will show that result in a matter
    of days.

    First and foremost, the disadvantage is the cost. For a ten
    page website, the costs of paid URL inclusion range from
    $170 for Fast/Lycos to $600 for Altavista, and you have to
    pay each engine their annual fee. How relevant the cost
    factor is will depend on your company.

    Another, and perhaps more important, disadvantage is the
    limited reach of paid URL inclusions. The largest search
    engines, Google, Yahoo, and AOL, do not offer paid URL
    inclusion. That means that the search engines you choose to
    pay an inclusion fee will amount to a small fraction of the
    traffic to your site on a daily basis.

    Google usually updates its index every month, and there is
    no way you can speed up this process. You will have to wait
    for the Google spider to index your new pages no matter how
    many other search engines you have paid to update their
    index daily. Be aware that it is only after Google updates
    their index that your pages will show up in Google, Yahoo,
    or AOL results.

    One way to figure out whether paid URL inclusion is a good
    deal for your company is to consider some common factors.
    First, find out if search engines have already indexed your
    pages. To do this, you may have to enter a number of
    different keywords, but the quickest way to find out is to
    enter your URL address in quotes. If your pages appear when
    you enter the URL address but do not appear when you enter
    keywords, using paid inclusion will not be beneficial. This
    is because your pages have already been indexed and ranked
    by the regular spider. If this is the case, your money
    would be better spent by updating your pages to improve
    your ranking in search results. Once you accomplish this,
    you can then consider using paid inclusion if you want to
    speed up the time it will take for the regular spider to
    revisit your pages.

    The most important factor in deciding whether to use paid
    URL inclusion is to decide if it's a good investment. To
    figure this out, you have to look at the overall picture:
    what kind of product or service are you selling and how
    much traffic are you dependent on to see a profit?

    If your company sells an inexpensive product that requires
    a large volume of traffic to your site, paid inclusion may
    not be the best investment for you; the biggest search
    engines do not offer it, and they are the engines that will
    bring you the majority of hits. On the other hand, if you
    have a business that offers an expensive service or product
    and requires a certain quality of traffic to your site, a
    paid URL inclusion is most likely an excellent investment.

    Another factor is whether or not your pages are updated
    frequently. If the content changes on a daily or weekly
    basis, paid inclusion will insure that your new pages are
    indexed often and quickly. The new content is indexed by
    the paid spider and then appears when new relevant keywords
    are entered in the search engines. Using paid inclusion in
    this case will guarantee that your pages are being indexed
    in a timely manner.

    You should also base your decision on whether or not your
    pages are dynamically generated. These types of pages are
    often difficult for regular spiders to locate and index.
    Paying to include the most important pages of a dynamically
    generated website will insure that the paid spider will
    index them.

    Sometimes a regular spider will drop pages from its search
    engine, although these pages usually reappear in a few
    months. There are a number of reasons why this can happen,
    but by using paid URL inclusion, you will avoid the
    possibility. Paid URL inclusion guarantees that your pages
    are indexed, and if they are inadvertently dropped, the
    search engine will be on the lookout to locate them
    immediately.

    As you can see, there are numerous factors to consider when
    it comes to paid URL inclusion. It can be a valuable
    investment depending on your situation. Evaluate your
    business needs and your website to determine if paid URL
    inclusion is a wise investment for your business goals.



    View all Gagan kainth's articles


    About the Author:
    Gagan Kainth is the Author of this Article, he is a well known internet marketer from the last 6 years. He Loves to help People for doing home based business, Every time when ever he see any best home based business opportunity he tells it to the world. Because once someone also helped him to start his home based business. Click here to adsense ready website package to make money on internet BluePrint To success Home Based Business Course To Make Money at Home On Internet Visit here to get answer about Online Work at Home Data Entry Jobs to Make Money on Internet Instantly

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